Every business organization whether big or small, requires an efficient business plan to control organization’s growth. Similarly, logistics firms too require business plans in order to enhance productivity, determine feasibility of business and achieve goals during specified time period. A well-organized business plan helps logistics companies in measuring progress towards achieving specific goals.
With increasing competition pressure in the logistics sector , most firms are turning towards innovative marketing strategies to outsmart their competitors. Marketing strategies are developed keeping in mind the needs of customers so that they are attracted to utilize logistics services. Firms offer logistics solutions to customers by delivering products on time. Timely delivery of goods is beneficial for business growth, as it helps in receiving orders instantly.
Logistics basically refers to transporting goods from one point to the other. Logistics services comprise of activities such as transportation, storage of goods and timely delivery of goods to customers. Customer service is a vital element in the logistics business process. Customer service plays a crucial role in logistics business. Improper customer service can negatively impact logistics business.
• The shipper will have to incur higher costs due to poor customer service, which in turn impacts logistics business. One of the disadvantages of improper communication is that it results in higher transportation costs. Shipper and receiver must communicate well in order to avoid these transportation costs.
• Lack of communication between shipper and customers will result in loss of business. If customers are not satisfied with logistics services, they will never choose or recommend your company to others, which will lead to loss of business.
• Integration with your customers and within your organization is important. Your vendors, including your carriers and warehouses, must understand what you are doing and why. You must share your logistics vision and plan with them. This sharing and understanding will better enable them to cooperate with and assist you
